About Meet here Community Brand Project
The Meet here project began with both the Mt. Pleasant Area Convention and Visitors Bureau and the City of Mt. Pleasant working on a rebrand. Both entities had the foresight to combine efforts and invite other partners to become involved, and create a campaign encompassing the entire community.
Goals for this project included:
Identifying and owning our community’s sense of place
Creating a consistent message the entire community is committed to telling
Making an impact inside and outside our community
Develop an enduring brand strategy; resulting in new growth opportunities
The Meet here campaign is versatile and has endless possibilities for residents, businesses and service organizations to make it their own while still incorporating the community brand.